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From Curator to Creator: The Scary, Stressful, and Soul-Satisfying "Why" Behind My Rebrand
“Sitting in my garden, working on new designs. One of my most favourite occupations during the day.” For 15 years, Gift It 2 was my world. It was a relatively successful "buy in and sell on" retail business, and for a long time, it worked beautifully whilst my children were growing up. But lately, you might have noticed a shift - a new name, a new look, and a brand-new energy. Stepping sideways on a new path from a business I built over a decade and a half wasn’t easy, but it
Anne-Marie Carswell
Mar 193 min read


Creative Ways to Surprise Your Loved Ones
Finding the perfect gift for a loved one can be a wonderful adventure. It's not just about the item—it's about the time, effort, and...
Anne-Marie Carswell
Apr 16, 20253 min read


Supporting Small Artisan Businesses for a Sustainable Future
In today's mass-produced world, choosing to support small artisan businesses isn't just a shopping preference—it's a powerful statement...
Anne-Marie Carswell
Feb 12, 20253 min read
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